In The News

Effortless IVF ™ In The News

December 16, 2019: If These Ovaries Could Talk Podcast: 2 Wombs, 1 Baby

Interview of Bliss and Ashleigh Coulter who are the first same sex couple in Texas to use Reciprocal Effortless IVF ™. Beginning 35 minutes into the recording, Dr. Kathy Doody describes the benefits of Effortless IVF ™.


October 31, 2019: Parents Magazine: 10 Best Fertility Clinics for Innovation

CARE Fertility, Effortless IVF ™ and INVOcell were recognized by Parents Magazine among the 10 innovative fertility treatment options and methods being used to help couples conceive in fertility centers around the world.


September 19, 2019: CARE Fertility Donates Effortless IVF ™ Treatment to Support Family Building Grant

PCOS is a complex hormonal and reproductive disorder and is a leading cause of infertility in women. Effortless IVF ™ is an effective option for women with PCOS because the innovation requires lower medication dosages.


May 15, 2019: Podcast: Effortless IVF ™, the latest breakthrough in IVF

Dr. Kevin Doody joins Dr. Mark Trolice’s podcast to discuss the latest advancements in IVF and how recent research could significantly decrease the cost of IVF treatment.


February 25, 2019: CARE Fertility Supports Braving Infertility Together Educational Conference

Drs. Kevin and Kathy Doody presenting the benefits of Effortless IVF ™


January 14, 2019 – From North Texas, a Low-Tech Fertility Solution Goes Viral

D CEO Healthcare spotlights CARE Fertility and Effortless IVF ™ expanding access to IVF, the natural way.


December 23, 2018 – Podcast Interview: Could You Be A Candidate for Effortless IVF ™?

Drs. Kathy and Kevin Doody describe Effortless IVF ™ and how it helps couples conceive. INVOcell™ helps to make IVF as close to natural as possible.


November 16, 2018 – SELF Magazine: These Two Women Both ‘Carried’ Their Baby Using Reciprocal Effortless IVF ™

Effortless IVF ™ was conceived as a way to make the often cost-prohibitive IVF more accessible to couples with fertility challenges—including 200+ heterosexual couples since 2015.


November 12, 2018 – Motherly: 'Effortless IVF ™' is a New Procedure that Lets Same-Sex Couples Share the Conception Experience

Effortless IVF ™ originated because Drs. Kevin and Kathy Doody are passionate about helping more couples (both same-sex and heterosexual) access IVF by reducing the costs associated with the procedure.


November 2, 2018 – KTEN-TV: North Texas Same-Sex Couple Both Carry the Same Baby

CARE Fertility founders Drs. Kevin and Kathy Doody discuss making fertility more accessible across Texas, Oklahoma and more.


November 1, 2018 – KTLA News: Nurse Alice Talks INVOcell and effortless IVF

Details on the FDA-approved INVOcell and effortless IVF procedure offered at half the cost.


October 30, 2018 – KDFW-TV Fox 4: North Texas Same-Sex Couple Makes History by Carrying Same Baby

Drs. Kevin and Kathy Doody are the first in the world to develop the Reciprocal Effortless IVF ™ procedure, and the baby is the first in Texas to be carried by both of his mothers.


October 30, 2018 – Good Morning America Report on Fertility Breakthrough

Dr. Kathy Doody says Effortless IVF ™ medical advancement is available for heterosexual and same-sex couples.


October 30, 2018 – InsideEdition.com Facetime Interview with Dr. Kathy Doody

Dr. Kathy Doody from C.A.R.E. Fertility Clinic in Bedford, who helped develop the technology, explained the method was developed with hopes of giving couples a cheaper and more accessible option for IVF.


October 30, 2018 – ABC Health News: What to Know About the New IVF Treatment

Dr. Kathy Doody describes Reciprocal Effortless IVF ™ and the cost savings compared to traditional IVF.


October 30, 2018 – Health.com: A Same-Sex Couple Made History When They Took Turns Carrying Their Baby's Embryo

Reciprocal Effortless IVF ™ was developed by the doctors at CARE Fertility specifically to help same-sex couples. But it’s a variation of a broader technology—simply called Effortless IVF ™—that can be helpful for heterosexual couples, as well.


October 30, 2018 - US Magazine: Two Women Carry the Same Baby Using Reciprocal Effortless IVF ™

US Magazine says, “Science is so cool” and describes the Coulter Family Journey.


October 30, 2018 – Fort Worth Star-Telegram: Baby Stetson is no ordinary infant — both of his moms got to carry him before birth

Effortless IVF ™ allows the woman’s body to be the incubator in the early stages of the pregnancy.


October 29, 2018 – Dallas CBS 11 News Features A Fertility First with North Texas Same-Sex Couple

Drs. Kevin and Kathy Doody explain that Effortless IVF ™ is typically half the cost of traditional IVF and is more affordable, more accessible and more natural.


October 29, 2018 – People Magazine Reports 2 Married Women Become the First to Carry the Same Baby: 'It's A True Blessing'

Drs. Kevin and Kathy Doody describe the inspiration to use Effortless IVF ™ in a reciprocal method.


October 29, 2018 – USA Today Says Same-Sex Couple Carries Same 'Miracle' Baby in What May Be Fertility World First

Miracle baby is the result of Effortless IVF ™ used in a reciprocal method.


October 29, 2018 – Houston Chronicle: Same-sex couple 'carries' the same baby, making medical history

Ashleigh Coulter says Reciprocal Effortless IVF ™ was “really special for the both of us—that we were both involved. She got to be a part of it, and I got to be a part of it."


October 28, 2018 – ABC News Reports Same-Sex Couple Carries Same Baby, Calls Experience ‘Priceless’

Dr. Kathy Doody describes the difference between traditional IVF and Effortless IVF ™.


October 25, 2018 – WFAA-TV Says For the first time in Texas, two women have carried the same baby

Sonia Azad interviews Dr. Kathy and the Coulters about their remarkable journey using Effortless IVF ™ in a reciprocal method to start their family.